I received an early Valentine’s Day gift from Cadbury P.S. last week. It was a bouquet of protea flowers, my favourite flower b.t.w, with all of the limited-edition P.S. Chocolate bars that say ‘I love you’ in different South African languages, including sign-language. This is a part of their Valentine’s campaign #FindLoveInYourLanguage but there is more to just amazing press drop.
Got an early Valentines Day present delivered to me by @CadburyPSBar. A bouquet of proteas with their limited edition bars that say 'I Love You' in different South African languages. Thank you @Cadbury_SA #FindLoveInYourLanguage pic.twitter.com/RAJkDC3cvT
— Michael Cost (@MickyCost) February 8, 2019
If you are South African, you will remember buying your crush a P.S. bar in primary or high school and giving it to them to confess your love. If you didn’t do this, are you even South African? Now-a-days, we are living in a world that finally is about inclusion, representation and diversity. This campaign by Cadbury P.S. is a perfect example of that.
Cadbury P.S. Chocolates
Grant van Niekerk, Mondelez SA Category Lead for Chocolate, says:
Cadbury P.S. loves helping people connect and express their feelings in personal, yet simple ways. The fact that they can now say ‘I LOVE YOU’ in their own language is something the brand is very proud to share and we hope this helps each and every one of our fans express a little bit more love this Valentines.
But that is not all:
You will be able to buy these chocolate bars in stores over the Valentines period but there is more to this campaign than just the bars. There is a MZANSI LOVE SONGS competition as well. Help Cadbury P.S. write the lyrics to the most heartfelt love songs this Valentine’s Day, that you could share with your loved ones and the rest of South Africa.
All you have to do is write and submit your lyrics on https://www.cadbury.co.za/psbar/ps/mzansi-love-songs.This song can be for your sister, bestie, bae or mom. Cadbury P.S. is looking for song lyrics that are truly unique and personal! If you are struggling to write those lyrics, don’t worry, Cadbury P.S. has you covered, as you can select and share a song in your language that has already been created, just go to https://www.cadbury.co.za/psbar/ps/mzansi-love-songs. Submit your lyrics before the 8th February 2019, songs are limited, so don’t miss out! T’s&C’s apply.
So, if you have what it takes, enter now AND Happy Valentine’s Day.
This is an advertorial in partnership with Cadbury P.S. Advertise with us: https://michaelcost.com/contact-us/